Alli Diet Pill Advertises to African American Consumers within Beauty Salons
Alli believes Ambient Planet’s Beauty Salon Network presents the relaxed, intimate setting perfect for getting Alli’s message out to millions of consumers across the country. Media buy handled by Destination Media Group in New York.
New York, NY (PRWEB) January 13, 2008 — Ambient Planet knows how to reach the target consumer. That’s why alli™, the only FDA approved, over-the-counter weight loss product, chose Ambient Planet to be their “alli” to launch their out of home advertising campaign. Destination Media Group handled the media buy and chose Ambient Planet to take advantage of their extensive beauty salon billboard network. (http://www.ambient-planet.com/in-women.htm)
alli™ specifically requested to be put in their African American network of beauty salons from research demonstrating that African American audiences spend up to three times more time and money on beauty related products. With alli™ in the market as a the new weight loss phenomenon, this statistic was their deciding factor on choosing to advertise strictly to this demographic — reaching a consumer that statistically is more likely to try their new weight loss product.
The program features interior billboards and counter displays with take one brochures that will run in the top African American markets. Ambient Planet’s network of African American beauty salons and barber shops deliver venues that are located in areas offering a 60 percent AA populace. These venues also offer specialty services such as braiding, dread locking and weaving, which can take up to 4 hours to complete, offering a vital avenue for alli’s™ message to really sink in to a beauty conscious customer …
Ambient Planet is the leader when it comes to advertising in Beauty Salons and Barber Shops with over 5,000 locations nationwide, and reaching an average of 7,500,000 customers monthly. In addition to this network Ambient Planet has just created an exclusive alliance with Regal Nails — a nail salon chain that is located inside Wal-mart stores nationwide.
Ambient Planet (http://www.ambient-planet.com/) opened its doors in December 2000 and is one of the largest non-traditional media providers in the United States. Their growing list of clients include Proctor & Gamble, ABC Networks, CBS, Gap Inc, General Mills, Kraft Foods, Unilever Brands, Verizon, Wachovia Bank, to name a few. All current and future clients share a common craving to connect their brand with a precise audience through relevant, unexpected and surprising channels.
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